Define the Concept of Problematization in Data Analysis and Use

question 34

Essay

Define the concept of problematization in data analysis and use an example from this chapter to highlight how it may help to enhance a researcher's understanding.

---

Definitions:

Brand Actor

A brand actor represents an individual or entity acting as a spokesperson or image of a brand, contributing to its personality and public perception.

Brand Representative

An individual who promotes and represents a brand, its products, and values, acting as a persona that embodies the corporate identity to the public.

Message Internalization

The process by which individuals accept a communicated message as being consistent with their own values or beliefs, thus influencing their attitudes or behavior.

Return on Emotion

A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.