When Beverly Holbrook and Peter Jackson Failed to Recruit Participants

question 19

Multiple Choice

When Beverly Holbrook and Peter Jackson failed to recruit participants for a focus group using a traditional marketing-research method that involves calling potential participants, they ________.

• A) paid a professional market research firm to recruit their participants
• B) offered child care services and reimbursed transportation costs to entice participants
• C) used random sampling techniques to ensure their results would be generalizable
• D) turned to settings where people would ordinarily meet, talk, and socialize, including mother and toddler centres, seniors' homes, and job clubs

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Definitions:

Commitment

The most successful outcome of a leader’s influence tactic: The person makes a full effort.

Majority Opinion

The viewpoint held or decision made by the greater number of individuals within a group or among a specific audience.

Collaboration

The process of two or more people or organizations working together to complete a task or achieve a goal.

Reporting Relationships

The formal lines of authority and communication between positions within an organization.