In Focus Group Data Analysis, It Is Important to Not

question 41

True/False

In focus group data analysis, it is important to not only examine what is said by whom but also what is not said and who is silent in the group.

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Definitions:

Concept Testing

The process used to evaluate consumer response to a product idea before it is introduced to the market.

Reverse Engineering

Involves taking apart a competitor’s product, analyzing it, and creating an improved product that does not infringe on the competitor’s patents, if any exist.

Market Testing

The process of evaluating a new product or service in limited market segments before a full-scale launch, to assess its appeal and potential success.

Potential ROI

The anticipated return on investment, a measure of the profitability of an investment relative to its cost.