The Main Difference Between Focus Groups and In-Depth Interviews Is

question 13

Multiple Choice

The main difference between focus groups and in-depth interviews is ________.

• A) focus groups look at differences between men and women while in-depth interviews do not
• B) focus groups involve professional researchers while in-depth interviews can be done by novice and student researchers
• C) focus groups use a moderator to lead a group conversation while in-depth interviews are typically one-on-one
• D) focus groups use unobtrusive observation to look at interactions while in-depth interviews use more interactive research techniques

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Definitions:

Logistic Regression

A statistical analysis method used to predict the outcome of a categorical dependent variable based on one or more independent variables, providing probabilities and odds ratios.

Odds

The comparison of the odds of an event occurring versus the odds of it not occurring.

Confidence Interval

A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter, expressed at a certain confidence level.

Null Hypothesis

A hypothesis that suggests there is no significant difference or effect, serving as the default position to be tested against.