By Listening to What Is Said, How It Is Said

question 23

Multiple Choice

By listening to what is said, how it is said, and understanding that the interview is a social process, a researcher can take into account ________.

• A) the importance of the strategies used both by the interviewer and by the participant
• B) the adjustments participants make in their responses to hide their true feelings
• C) the ways in which she might be "leading" the participant to make certain statements
• D) the role of the interviewee in the group he is a part of

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Definitions:

Customization

The process of modifying products or services to meet specific customer needs or preferences.

Efficiency

The ability to achieve a goal or desired outcome with minimal waste of time, effort, or resources.

Quasi-Custom Product

Products that are tailored to meet specific customer needs or preferences while being based on standard components or modular designs.

Repetitive Focus Facilities

Production facilities designed for the efficient manufacture of a high volume of similar products.