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The Author Tells a Story of How, During Her Research

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The author tells a story of how, during her research on retirement communities in Florida, she began by considering members of the board of the Homeowner's Association, but soon realized that the most productive group to interview would be the entertainment committee. This is an example of how the design of qualitative research is emergent.


Definitions:

Performance Standards

Benchmarks established to measure the quality, efficiency, and effectiveness of an organization's operations, products, or services.

Corrective Action

A process or set of measures taken to rectify a problem or address a non-conformity in procedures or practices.

SWOT Analysis

A strategic planning tool that evaluates the Strengths, Weaknesses, Opportunities, and Threats of an organization or project.

Opportunity Costs

The lost potential gain from other options when one option is chosen.

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