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Summarize the Difference in Asking a Why Versus a How

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Summarize the difference in asking a why versus a how question in qualitative research.

Recognize the importance and usage of exploratory and confirmatory factor analysis in scale development.
Acknowledge the significance of including both positively and negatively worded items in scale construction for balanced measurement.
Realize the importance of validation techniques such as item analysis, content analysis, and expert consultation.
Understand the role of validity (convergent, discriminant, empirical) in the context of scale development and the methods for establishing it.

Definitions:

Common Goal

A shared objective or target that a group of individuals or an organization aims to achieve together.

Small Businesses

Enterprises with limited resources and workforce, often characterized by local operation and lower volume of sales.

Dominate Industry

To hold a commanding or leading position in a particular market or sector.

Independently Owned

Independently owned describes a business or enterprise that is owned by an individual or a private group, not part of a larger corporation or conglomerate.

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