Anchoring Occurs When

question 13

Multiple Choice

Anchoring occurs when:

• A) Consumers have never made this decision before
• B) Consumers change their original decision
• C) Consumers won't change their mind.
• D) Consumers have a reference point when making a decision

---

Definitions:

Terminal Values

Fundamental goals or end-states that individuals strive to achieve in their lives, guiding their actions and judgments.

Instrumental Values

Values that influence the means to achieving an end, such as ambition and efficiency, guiding how we achieve our goals.

SMART Goals

Goals that are Specific, Measurable, Achievable, Relevant, and Time-bound, providing clear direction and facilitating goal attainment.

Time Frame

A specified period in which something occurs or is planned to take place.