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If the Average Rating (Reach) of an Ad Is 2

question 11

Multiple Choice

If the average rating (reach) of an ad is 2, and the frequency is 10, what is the GRP?


Definitions:

Behavior Contracting

A therapy technique where individuals agree on a written contract that specifies desired and undesired behaviors and the consequences of each.

Behavioral Therapists

Professionals who treat mental health disorders by focusing on modifying dysfunctional behaviors through various techniques and interventions.

Psychoanalytic

Pertaining to a set of theories in psychology that focus on unconscious processes influencing behavior and thoughts.

Rational-emotive Therapy

A psychotherapeutic approach that focuses on resolving emotional and behavioral problems by confronting irrational beliefs and changing them into rational ones.

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