Which Is the Proper Term for When an Advertiser Receives

question 33

Multiple Choice

Which is the proper term for when an advertiser receives a discount by letting the station decide when to air the commercials?

• A)fixed-cost advertising
• B)run-of-schedule advertising
• C)barter
• D)cooperative advertising

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Definitions:

Ordovician

A period in the Earth's geologic timescale that occurred about 488 to 443 million years ago, distinguished by significant biological diversification.

Cretaceous

The geological period between 145 and 66 million years ago, noted for the dominance of dinosaurs and the appearance of flowering plants.

Extinction Event

A significant loss of biodiversity occurring rapidly due to factors like climatic changes, habitat destruction, or the impact of humankind.