Which Type of Audience Testing Is Being Done When Viewers

question 16

Multiple Choice

Which type of audience testing is being done when viewers' heart rate, eye movement, and skin temperature is measured?

• A)GRP testing
• B)TVQ testing
• C)physiological testing
• D)psychographical testing

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Definitions:

Replication

In the context of molecular biology, replication refers to the process by which a cell duplicates its DNA, allowing genetic information to be passed on to the next generation of cells.

Transcription

The method through which the data encoded in a DNA strand is replicated into a new messenger RNA (mRNA) molecule.

RNA Polymerase

Enzyme that carries out transcription.

Promoter Site

A region of DNA that initiates transcription of a particular gene.