Which Is the Proper Term for When an Advertiser Receives

question 33

Multiple Choice

Which is the proper term for when an advertiser receives a discount by letting the station decide when to air the commercials?

• A)fixed-cost advertising
• B)run-of-schedule advertising
• C)barter
• D)cooperative advertising

---

Definitions:

Preference Decisions

Choices made between alternatives based on personal or organizational preferences, often relating to resource allocation.

Acceptable Investments

Financial assets or securities deemed suitable for purchase based on an investor's risk tolerance, investment strategy, and financial goals.

Payback Periods

The length of time required to recover the original investment cost through the generated returns.

Profitable

A financial state where earnings exceed expenses, resulting in a positive net income.