Which Term Best Describes Nielsen's PPM

question 30

Multiple Choice

Which term best describes Nielsen's PPM?

• A)personalized portable metric
• B)portable people meter
• C)personal portable meter
• D)point-of-use personal meter

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Definitions:

Tax

A mandatory financial charge imposed by a governmental organization on individuals or entities to fund public expenditures.

Slightly Inelastic

A situation where a change in price leads to a relatively smaller change in the quantity demanded or supplied.

Demand for Product

The total amount of a product or service that consumers are willing and able to purchase at various price levels, at a given time.

Advertisers

companies or individuals who pay to promote their products or services, typically through various media channels.