Examlex
The strategies and tactics employed by an interest group depend on its membership, resources, and the nature of the issue that the group wishes to influence. Using examples, discuss how some Canadian interest groups have attempted to influence politics and policy.
Product Extension
The strategy of introducing additional versions of a product to the market, which may vary in size, flavor, or other characteristics.
Product Customization
The process of modifying or building a product according to the specific requirements or preferences of the customer.
Product Integration
A marketing strategy where products are placed into non-advertising content, such as TV shows or movies, in a way that promotes the product naturally within the storyline.
Product Adaptation
The process of modifying an existing product to better suit the needs or preferences of a specific market or set of consumers.
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