Freud Would Call Instinctual Drives

question 10

Multiple Choice

Freud would call instinctual drives:

• A)id
• B)ego
• C)superego
• D)sex
• E)basic needs

Recognize the impact of personal traits such as need for cognition and need for uniqueness on consumer behavior.

Understand the concept of self and its influence on personality and consumer behavior.

Learn about the variability of personality across different situations and its implications for marketing.

Understand the basic concepts of personality in psychology.