Someone Having a Phobia of Snakes May Be Gradually Exposed

question 25

Multiple Choice

Someone having a phobia of snakes may be gradually exposed to snakes by viewing a cartoon drawing of a snake, followed by a photograph of a snake, then a movie of a snake, then seeing a snake in a cage, and finally petting a snake as someone else holds it. This behavior modification technique is called:

• A)contingency management.
• B)biofeedback.
• C)systematic desensitization.
• D)transference.

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Definitions:

Time Utility

The value added to products or services by making them available at the right time to meet consumer needs.

Multitouch

A technology that enables a surface (such as a touchscreen) to recognize the presence of more than one point of contact with the surface simultaneously.

Goodwill

The intangible asset that arises when a business is acquired for more than the fair value of its visible, tangible assets; often related to the brand reputation, customer loyalty, and other factors not directly quantifiable.

Production

The act of producing goods and services by merging workforce, materials, and technology.