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Which is not an appropriate ethical consideration when the same participants are used in both parts of a sequential mixed methods study?
Consumer Judgments
Assessments or opinions formed by customers regarding the value, quality, or suitability of a product or service.
Consumer Feelings
Refers to the emotions and perceptions that consumers experience in relation to products, services, or brands.
Brand Awareness
The level of consumer awareness and understanding regarding the features or brand identity of a certain product or service offering.
Tangible Assets
Physical assets that have shape and form, such as machinery, buildings, and land, which are owned by a business.
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