A Latent Variable Is…

question 11

Multiple Choice

A latent variable is…

• A) a variable that is positively correlated with another.
• B) a variable that contributes a single composite variable.
• C) a single variable that consists of several related variables.
• D) a variable that is negatively correlated with another.

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Definitions:

Positioning Studies

Research activities aimed at analyzing how a brand or product is perceived in the market relative to competitors, and identifying a strategy to occupy a distinctive place in the minds of consumers.

Marketing Mix Actions

Decisions and actions related to the four Ps (Product, Price, Place, Promotion) that a company takes to appeal to its target market.

Resource Allocation

The process of distributing available resources among various projects, tasks, or investments, according to strategic priorities and goals.

Strategic Marketing Process

A deliberate approach involving the planning, development, and execution of marketing strategies to achieve business objectives and satisfy customer needs.