If You Ran a Questionnaire on Your Participants and Wanted

question 6

Multiple Choice

If you ran a questionnaire on your participants and wanted to reduce the number of variables that summarize the dataset, then what would be the most appropriate method of analysis?

• A) Reliability analysis
• B) Factor analysis
• C) Hierarchical regression
• D) Multiple regression

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Definitions:

Major Customers

The most important or significant clients to a business, usually accounting for a large portion of the company's revenue.

Servicing

The process of maintaining or repairing a product or fulfilling the terms of a service agreement.

Personal Selling Process

Sales activities occurring before, during, and after the sale itself, consisting of six stages: (1) prospecting, (2) preapproach, (3) approach, (4) presentation, (5) close, and (6) follow-up.

Approach Stage

The phase in a project or process where strategies are developed and plans are made to tackle objectives or problems.