Examlex
In this selection Russell first distinguishes between knowledge by acquaintance (e.g., knowledge by appearances, such as "I seem to see a red book," "I am in pain," or "I think, therefore I am") and knowledge by description (knowledge of truths, such as your knowing that you are really seeing a red book or that your pain is caused by having twisted your ankle). Knowledge by acquaintance is generally thought to be infallible because believing it makes the proposition true. But the same is not the case for descriptive knowledge claims because your beliefs could be false. Thus, descriptive knowledge is dualistic-it has the properties of truth and falsity as opposites-whereas knowledge by acquaintance is monistic and does not admit such opposites. Russell goes on to specify the conditions for an adequate theory of truth and shows how the correspondence theory meets these conditions, whereas the coherence theory does not.
-For Russell, minds do not create truth or falsehood.
Market Segmentation Strategies
Market segmentation strategies involve dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Proactive
Taking initiative by acting in advance of future situations rather than just reacting, thereby controlling circumstances by causing things to happen.
Reactive
Describes a response to events or situations rather than initiating or influencing them.
Customer Needs
The wants or requirements that consumers express to have satisfied by purchasing goods or services.
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