Integrated Marketing Communication Has Four Functions Which Include All of the Following

question 4

Multiple Choice

Integrated Marketing Communication has four functions which include all of the following, except one.

• A) inform
• B) persuade
• C) entertain
• D) criticize
• E) motivate

---

Definitions:

Outstanding Receivables

The amount of money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Net Realizable Value

The estimated selling price of goods minus the cost of their sale or completion.

Allowance for Doubtful Accounts

A contra-asset account used to estimate the portion of a company's accounts receivable that may not be collected.

Accounts Receivable

Money owed to a company by its customers for goods or services delivered or used but not yet paid for.