Which Type of Research Is More Valuable for an IMC

question 8

Essay

Which type of research is more valuable for an IMC manager: primary or secondary? Explain your answer.

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Definitions:

Temporary Activation

The short-term initiation or stimulation of a process or function in the body or brain.

Trait

A characteristic or quality of an individual that can be observed or measured, often considered stable over time.

Validating

The process of recognizing and affirming the validity of another person's feelings, thoughts, or behaviors as understandable.

Personality Questionnaire

A tool or test used to assess and evaluate an individual's character traits and personality attributes.