How Should a Small Business Allocate Its IMC Funds Among

question 4

Short Answer

How should a small business allocate its IMC funds among the different categories? Will they use the same allocation strategy as a large corporation?

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Definitions:

Mutual Trust

A psychological state comprising the intention to accept vulnerability based on positive expectations of the intentions or behavior of another.

Respect

A feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.

Power Distance

A cultural dimension that describes the extent to which individuals within a society accept and expect power to be distributed unequally.

GLOBE Model

A research framework that examines the impact of culture on leadership effectiveness and organizational practices across the world.