What Is the Role or Function of an Account Planner

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The Answer is The role of an account planner is to act as the bridge between the client and the creative department in an advertising or marketing agency. They are responsible for conducting research, analyzing data, and gaining insights into the target audience and market trends. This information is then used to develop a strategic plan for the advertising or marketing campaign.

Account planners help the members of the creative department by providing them with a clear understanding of the target audience and their needs, preferences, and behaviors. This allows the creative team to develop more effective and impactful campaigns that resonate with the audience. By providing insights and direction, account planners help ensure that the creative work is aligned with the overall strategic goals of the client and is more likely to achieve the desired results.

Additionally, account planners also help in ensuring that the creative work is on-brand and meets the client's objectives. They provide valuable input and feedback to the creative team, helping them to refine their ideas and concepts to better meet the client's needs. Overall, the role of an account planner is essential in guiding and supporting the creative department to produce work that is not only creative but also strategically sound and effective.

What Is the Role or Function of an Account Planner

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