The Most Important Characteristics of Effective Brand Websites Are

question 6

Multiple Choice

The most important characteristics of effective brand websites are:

• A) Easy of navigation
• B) Low cost of operation
• C) Number of content pages
• D) Clarity of content
• E) Only a and d

---

Definitions:

Dividend Yield Ratio

A financial ratio that measures the amount of dividends an investor is expected to receive for each dollar invested in a company's stock, expressed as a percentage.

Market Price

The current price at which an asset or service can be bought or sold in the open market.

Dividends on Common Stock

Payments made to shareholders out of a company's earnings, specifically to the holders of its common stock.

Earnings Per Share

A measure of a company's profitability calculated by dividing net income by the number of outstanding shares.