What Is the Purpose of a Promotion Program

question 9

Multiple Choice

What is the purpose of a promotion program?

• A) Generate awareness
• B) Motivate customers
• C) Build brand preference
• D) Stimulate immediate sales
• E) Communicate effectively

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Definitions:

Social Comparison Theory

The idea that individuals determine their own social and personal worth based on how they stack up against others.

Different Groups

Diverse categories or clusters of individuals distinguished by shared characteristics, interests, or purposes.

Our Performance

A reference to how well an individual or group completes tasks or achieves goals in a given context.

Group Think

An event observed in group settings, where the preference for a harmonious or conforming atmosphere instigates choices that are lacking in logic or functionality.