The Danger with Cash Back, Rebates, and Refund Programs Is

question 7

Multiple Choice

The danger with cash back, rebates, and refund programs is that:

• A) Low return on investment
• B) Do not contribute to incremental sales
• C) Expensive and difficult to manage
• D) Consumers expect and demand more
• E) Lower the image of the brand

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Definitions:

Performance Management

A systematic process by which an organization involves its employees in improving effectiveness and achieving organizational goals.

Phased Retirement

Gradual phase-in to retirement without loss or reduction of pension benefits.

Retiring Employees

Individuals who leave their jobs and cease to work typically due to age or health reasons, entering a period of retirement.

Occupation

A person's regular employment or profession, which is often used to identify one's role in society or the economy.