Segmentation Strategies in an IMC Plan Must Include the Following

question 3

Multiple Choice

Segmentation strategies in an IMC Plan must include the following categories:

• A) Demographic
• B) Geographic
• C) Psychographic
• D) Only a and b
• E) All of the above

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Definitions:

Inches

A unit of length measurement in the Imperial and United States customary systems, equivalent to 1/12th of a foot or 2.54 centimeters.

Hypotenuse

The side opposite the right angle in a right-angled triangle, which is also its longest side.

Adjacent Side

In a right-angled triangle, the side that is next to the angle of interest and forms one side of that angle.

Opposite Side

Typically refers to the side that is diametrically opposed to a referenced side or point, often used in geometrical contexts or discussions of relative positions.