Which of the Following Is Not Normally Include in an IMC

question 15

Multiple Choice

Which of the following is not normally include in an IMC Plan:

• A) Marketing objectives
• B) Communication strategies
• C) Financial statements
• D) Sales forecasts
• E) Budget recommendations

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Definitions:

Modalities

Different ways or modes through which something can be done or perceived, such as the sensory modalities (sight, sound, touch, etc.).

Attention Stream

A continuous flow of perceptual information that an individual focuses on at any given moment.

Cognitive Spotlight

The focusing of attention and cognitive resources on a specific area or aspect of the environment or thought.

Attention

Cognitive resources, mental effort, or concentration devoted to a cognitive process.