The Preference for Anecdotal Over Base-Rate Information Can Lead People

question 2

True/False

The preference for anecdotal over base-rate information can lead people to mischaracterize events.

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Definitions:

Sales Approach

The strategy or method used by a salesperson to engage potential customers and persuade them to purchase a product or service.

AIDA Procedure

stands for Attention, Interest, Desire, and Action, which are the stages a marketer aims to take a consumer through during the buying process.

Attention

The act of focusing sensory or cognitive resources on specific stimuli, objects, or thoughts.

Memorized Sales Presentation

A pre-designed speech or pitch used by salespeople, learned by heart, to persuade potential buyers.