When a Source, Especially an Everyday Person and Not a Politician

question 9

Multiple Choice

When a source, especially an everyday person and not a politician or other public figure, speaks in negative stereotypes about a group of people, a reporter should:

• A) publish the statement as quickly as possible
• B) lecture the source on using more politically correct speech
• C) evaluate whether you think the stereotype is negative enough, then publish
• D) ask the source probing questions to clarify meaning and context
• E) none of the above

---

Definitions:

Cause-Marketing Relationship

A collaborative effort between a for-profit business and a non-profit organization for mutual benefit, typically involving marketing campaigns that aim to increase awareness and raise funds for a cause.

Licensing Agreements

Contracts in which one party (the licensor) allows another (the licensee) to use, produce, or sell intellectual property or property rights in exchange for compensation.

Better Business Bureau Wise Giving Alliance

An organization that evaluates and accredits charities in the United States based on standards for charity accountability.

Earned-Income Strategies

Business activities initiated by nonprofit organizations that directly generate revenue as a result of the goods or services they offer, contributing to their financial sustainability.