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Describe the Two Main Factors That Need to Be Considered

question 3

Essay

Describe the two main factors that need to be considered by researchers in selecting a specific strategy for their coding process in qualitative data analysis.


Definitions:

Downtown Shopping

Refers to the retail and commercial activities located in a city's central business district.

Agents and Brokers

Intermediaries who facilitate the buying and selling of goods or services for a commission.

Marketing Research

Collecting and evaluating information to support marketing decision making.

Market Segmentation

Process of dividing a total market into several relatively homogeneous groups.

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