Does a Correlation in the Magnitude of R =

question 14

Multiple Choice

Does a correlation in the magnitude of r = .36, between a measure (Measure 1) and another measure (Measure 2) of a similar construct, support the construct validity of the first measure (Measure 1) ?

• A) Yes
• B) No
• C) It depends, most importantly, on the specific content of both measures
• D) It depends, most importantly, on whether or not the correlation is for two physical activity measures

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Definitions:

Sales

The exchange of goods or services for money; it is a critical measure of the performance and health of a business.

Promotional Expenditures

Costs associated with marketing and advertising efforts to promote a product or service.

Sales Increase

A rise in the number of products sold or the amount of revenue generated from the sale of products or services over a given period.

Active Accounts

Refers to accounts that are currently in use or operation, especially in the context of banking or financial services.