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When people test their personal beliefs about the world, they tend to seek information that supports their beliefs instead of information that runs counter to their beliefs.
Franchising Systems
Business models where a brand allows individual proprietors to use its trademarks and methods in exchange for a fee and adherence to brand standards.
Differ
To be unlike or distinct in nature, form, or characteristics.
Advantages
Benefits or favorable points that give someone or something a more competitive position or higher likelihood of success.
Franchisee
An individual or company that holds the rights to operate a business or sell goods or services under the trademark and systems of a franchise brand.