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_________ Is the Substitution of a Desirable Term for a Less

question 40

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_________ is the substitution of a desirable term for a less desirable or offensive one.


Definitions:

Dumping

Selling products in a foreign market at a price below the cost to produce them, often considered a form of predatory pricing.

Cream Skimming

The practice of selectively choosing the best or most profitable customers, clients, or opportunities, often leaving less desirable ones for others.

Import Substitution

A development strategy that emphasizes domestic manufacturing of products that were imported.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually pay.

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