The Tendency to Like People Who Like Us Is Called

question 8

Multiple Choice

The tendency to like people who like us is called

• A) reciprocity.
• B) cognitive dissonance.
• C) entrapment.
• D) the mere exposure effect.

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Definitions:

House Account

A term used in sales and customer service referring to accounts that are directly managed by the company, often requiring special attention or services.

Commission

A form of payment to an employee or agent, usually a percentage of the sales they have generated or completed deals.

Primary Influences

The main factors or individuals that affect the decisions and behavior of a person or within a specific context such as purchasing decisions.

Ethical Decision-Making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles.