Examlex
Which of the following was not a business Coleco had a hand in before video games?
Public Relations
Public Relations is the professional maintenance of a favorable public image by a company, other organization, or famous person.
Stakeholders
Individuals or groups with an interest or concern in an organization, project, or decision.
Integrated Marketing Communications
A strategic approach that combines various forms of communication, advertising, sales promotion, and public relations to provide a consistent message across all marketing channels.
Promotion Mix Elements
The different components used in a promotional strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.
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