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Franchising
A business model wherein a business owner licenses their business logo, name, and operating model to an external party or franchisee.
Franchising Relationship
A business model that involves a contractual partnership between a franchisor and franchisee to use the franchisor's brand and operating methods.
Franchisor
A business entity that grants the right to an individual or group to carry out commercial activities using its branding, system, and intellectual property in exchange for a fee and adherence to agreed specifications.
Corporate Brand
The collective identity, values, and personality of a company as perceived by the public, employees, and stakeholders.
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