At the ParkNShop Online Store, the Price of 8kg Pack

question 19

Multiple Choice

At the ParkNShop online store, the price of 8kg pack of premium Thai fragrant rice is HK$107.90. Which bias in consumer thinking explains why ParkNShop did not price the rice at HK$108?

• A) Sunk-cost fallacy.
• B) Status quo bias.
• C) Anchoring.
• D) None of the above.

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Definitions:

Ordinary Consumer

A term used to refer to an average person who buys goods and services for personal use.

Strict Product Liability

holds manufacturers, distributors, and sellers liable for damages caused by defects in their products, regardless of negligence or fault.

Plaintiff

An individual or entity that initiates a lawsuit or legal action against another party, known as the defendant.

Defective

Pertains to a flaw or deficiency in a product that makes it unsafe or unfit for its intended use.