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Buying Online Can Be Complex

question 17

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Buying online can be complex. Retailers display the prices of products separately from shipping charges and taxes, making it difficult to know the price including all charges and taxes. Some consumers may just focus on product prices, without considering shipping charges and taxes. Which behavioral bias do they suffer from?


Definitions:

Preservative Solution

A chemical substance used to prevent decay or spoilage in foods, beverages, pharmaceuticals, or other perishable items.

Endocervix

The inner portion of the cervix, which is the canal connecting the uterus to the vagina.

Pap Smear

A screening procedure for cervical cancer involving the collection of cells from the cervix to detect abnormalities.

Naegele's Rule

A standard way of calculating the due date for a pregnancy, based on the woman's last menstrual period.

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