At the Time of Writing, Tesla Buys Battery Cells from Panasonic

question 9

Essay

At the time of writing, Tesla buys battery cells from Panasonic and assembles them into batteries for its electric cars. In the long term, Tesla plans to manufacture battery cells. Comment on the changes in horizontal or vertical boundaries of the company.

---

Definitions:

Complementary Merchandising

A retail strategy that involves the sale of products or services that complement each other, aimed at increasing customer satisfaction and sales.

Sensory-based Stimuli

Elements or triggers that influence behavior or perception through the five senses: sight, sound, smell, taste, and touch.

Atmospherics

The strategic use of lighting, scent, music, and layout in a retail environment to influence consumers' buying behavior.

Lifestyle

The way in which a person or group lives, including their behaviors, attitudes, values, and consumption habits.