In Predicting the Results of a City-Side Election, the Researcher

question 8

Essay

In predicting the results of a city-side election, the researcher persistently spends weeks at the shopping mall asking shoppers how they intend to vote. Discuss how even a large sample may differ from the population of voters thereby creating bias.

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Definitions:

Second Measurement

The action or process of measuring something for the second time, often to track changes or progress.

One-group Pretest-posttest Design

A quasi-experimental design involving measurement before and after an intervention on a single group to assess change.

Cross-cultural Communication

The process of recognizing and understanding the differences and similarities in communication styles across different cultures.

Attitudes

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.