Among a Set of Alternatives with the Same Total Costs,an

question 37

Multiple Choice

Among a set of alternatives with the same total costs,an individual is said to optimize if she chooses an alternative that has the ________.

• A) highest total benefit
• B) highest risk
• C) lowest opportunity costs
• D) highest net costs

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Definitions:

Growth-Market Share Matrix

A strategic tool used by companies to evaluate their product portfolios and decide on actions like investment, divestiture, or growth strategies, based on market growth rates and relative market share.

Product Platform

A set of common designs, components, and technologies that are used as a base to produce a range of products within a portfolio.

Brand Extension

Refers to a strategy where a company uses an existing brand name to launch a product in a different category.

Price Lining

A marketing strategy where products or services within a specific category are set at different price points, to offer options for different customer segments.