Which of the Following Statements Identifies a Difference Between Optimization

question 46

Multiple Choice

Which of the following statements identifies a difference between optimization using total value and optimization using marginal analysis?

• A) Optimization using total value compares only the costs of different alternatives, whereas optimization using marginal analysis compares only the benefits of different alternatives.
• B) Optimization using total value compares only the benefits from different alternatives, whereas optimization using marginal analysis compares only the costs of different alternatives.
• C) Optimization using total value calculates the net benefits of different alternatives, whereas optimization using marginal analysis calculates the change in net benefits when switching from one alternative to another.
• D) Optimization using total value calculates the change in net benefits when switching from one alternative to another, whereas optimization using marginal analysis calculates the net benefits of different alternatives.

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Definitions:

Promotional Mix

The blend of different marketing strategies and tools a company uses to effectively communicate its marketing message to its target audience, including advertising, sales promotion, and public relations.

Personal Selling

A sales technique involving direct interaction between a salesperson and a customer with the goal of persuading the customer to purchase a product or service.

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perception and maintain a positive image.

Direct Marketing

A form of advertising where companies provide physical marketing materials to consumers to communicate information about a product or service.