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Competition
The economic rivalry between companies or individuals for a larger share of a market, leading to better quality products and services at lower prices.
Competition
The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix.
Independently Acting Buyers
are consumers who make purchasing decisions based on their own preferences and circumstances, without coordinating with others.
Freedom to Enter
The condition in a market where new firms can enter the industry without facing prohibitive barriers or regulations.
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