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Digital technology makes it possible for different media to
Peripheral Route Persuasion
A method of persuasion that relies on cues outside of the message content, such as the attractiveness or credibility of the source.
Social Loafing
The tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable.
Conformity
Adjusting one’s behavior or thinking to coincide with a group standard.
Informational Social Influence
Influence resulting from one’s willingness to accept others’ opinions about reality.
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