Generally, Marketers Prefer Using the Opt-In Approach, Because It Generates

question 32

True/False

Generally, marketers prefer using the opt-in approach, because it generates good will among users.

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Definitions:

Leadership Substitutes Model

A theory suggesting that certain characteristics of the organization, task, or subordinates can diminish or replace the need for leadership.

Transformational Leaders

Leaders who inspire and motivate followers to achieve extraordinary outcomes by transforming their values and priorities.

Path-Goal Leadership Theory

The Path-Goal Leadership Theory posits that leaders can enhance employee performance and satisfaction by clarifying paths to goals, removing obstacles, and providing or increasing rewards for goal achievement.

Directive Leadership

A leadership style where the leader provides clear instructions, expectations, and guidance on what should be done and how it should be done.