The Creation and Presentation of a Company's Overall Image to Its

question 72

Multiple Choice

The creation and presentation of a company's overall image to its own employees and to the public is called

• A) corporate communications
• B) internal PR
• C) organizational communication
• D) interface PR

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Definitions:

Target Profit

The desired net income a company aims to achieve within a specific period.

Contribution Margin Ratio

The contribution margin ratio is the percentage of each sales dollar remaining after deducting variable expenses, indicating how much of each dollar contributes to fixed expenses and profit.

Operating Leverage

An indicator of the way in which growth in revenue results in an increase in operating profit, revealing the ratio of fixed to variable expenses within a business.

Net Operating Income

The total profit of a company after operating expenses are deducted, but before taxes and interest payments.