The Concept of Selectability Refers to

question 5

Multiple Choice

The concept of selectability refers to

• A) the ability of consumers to choose the specific cable TV channels transmitted to their homes
• B) the ability of consumers to choose between cable TV and direct broadcast satellite TV
• C) the ability of media outlets to reach individuals based on their particular interests
• D) the ability of media industries to determine how they will measure their audiences in fully digital environment

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Definitions:

Group Membership

The state or condition of being a part of a group, organization, or community, often associated with shared objectives or characteristics.

Self Competency

The capability to comprehend and regulate one's own abilities, feelings, and actions efficiently.

Personality

Encompasses the characteristic patterns of thoughts, feelings, and behaviors that make a person unique.

Emotional Stability

A personality trait that denotes the ability to remain calm and composed under stress, and to recover quickly from upsetting events.