One of the Big Differences Between Advertising and Public Relations

question 61

Multiple Choice

One of the big differences between advertising and public relations is that

• A) PR uses persuasive communication strategies
• B) PR practitioners are eager for the public to recognize examples of publicity
• C) advertisers typically pay for the media space and time they receive
• D) all of these

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Definitions:

Unilateral Mistake

A situation in a contract where one party is mistaken about a critical fact of the agreement, which could potentially lead to the contract being voidable by the mistaken party.

Bilateral

Involving two parties, sides, or aspects, often referring to agreements or relationships between two entities.

Mutual Mistake

A situation in contract law where all parties involved have a mistaken belief about a vital fact upon which the contract is based.

Peerless Ship

Referencing a specific case in contract law regarding the sale of goods when there is a misunderstanding about which specific goods are being sold.